You’ve just received your polished new headshots - hooray! You finally have professional images that reflect who you are and what your business stands for. But now you’re probably wondering … what next?

This is a question I get asked all the time, and it makes perfect sense. You’ve invested in a personal branding session, you’ve taken the time to feel confident in front of the camera, and now you want to make the most of those images. This guide will help you put your headshots to work - because they’re not just “nice to have” - they’re a powerful tool for visibility, connection, and credibility.

Let’s talk about how (and where!) to showcase them with intention.

Use Your Headshots Across These Online Platforms

Here are some key places to upload your headshots for maximum impact:

1. Your Website

Your About page is a must! Visitors love seeing the face behind the brand. You can also use your headshots on your homepage, contact page, or even as a part of your blog signature.

Choose a headshot that reflects your vibe - friendly and welcoming, calm and professional, or bright and energetic. It helps create emotional connection.

2. Email Signature

Add your headshot to your email signature to make digital communication more personal and polished. It instantly builds familiarity and trust - especially for potential clients who haven’t met you yet.

3. LinkedIn

This one’s a non-negotiable. A professional headshot on LinkedIn can dramatically increase your profile views and strengthen your personal brand. Make sure your profile picture matches the tone of your industry but still feels like you.

4. Instagram & Facebook Profiles

Swap out selfies for a consistent, high-quality image across your business accounts. You want potential clients to recognise you instantly - wherever they land.

5. Zoom Profile & Online Meeting Platforms

If you often meet clients via Zoom or other platforms, make sure your profile image is current and reflects the same professionalism your website does.

6. Online Directories or Membership Portals

Think: business directories, speaker bios, or contributor profiles for programs or podcasts you’re involved in. Having a clear, engaging headshot helps elevate your presence.

Bonus Ways to Repurpose Your Headshots

Your images can work harder than you think! Here are some creative ways to weave them into your content strategy:

Add them to lead magnets or checklists
Create intro tiles for Instagram stories or reels
Use them in press kits or media requests
Incorporate them into your brand proposals or client onboarding docs
Pair with a quote or testimonial for Instagram carousels

A Quick Word from a Happy Client

“I was so fortunate to have worked with Sharon! She is incredibly flexible and professional. Sharon willingly came to my workplace and home office to create B-roll and photographs. Her package was highly reasonable in price, and the quality was outstanding. Don’t look any further - contact Sharon!”
— Andrea Hillbrick

Working with clients like Andrea is such a joy - it’s a reminder that professional images can truly support your confidence, messaging, and momentum as a business owner.

Final Thoughts

At Studio Collins Photography, I believe headshots shouldn’t just live in a folder on your desktop. They should be working alongside you - building connection and recognition across every platform you use.

Whether you’re in the early stages of business or refreshing your brand after years of experience, your headshots are a visual handshake. Use them proudly and often.

And if you’re not sure where to start or need a hand planning your next branding session, I’m here to help!

Now That You Have Your Headshots: Where and How to Use Them Like a Pro