Collaborative Stories:
The "Look for Wool" campaign at the 2023 Tasmanian Fashion Festival showcased sustainable fashion through stunning, authentic photography that told the story of merino wool - from farm to runway. Collaborating with Sue Maree, an award-winning educator and expert in sustainable fashion, Studio Collins Photography created images that beautifully balanced creativity with clear communication of environmental impact. This visual storytelling helped amplify the campaign’s message, engaging an environmentally conscious audience and raising awareness about the benefits of merino wool in reducing fashion waste.